Bruce Eesly / New Farmer
New Farmer pretends to be a collection of documentary photographs published by an agribusiness in the 1960s to celebrate the success of the Green Agricultural Revolution.
As the narrative unfolds, the images start testing the viewer, hovering just slightly beyond believability until finally turning absurd. They are not the early colour photographs they claim to be, but AI-generated images. The story itself is also made up: This alternative version doesn’t end in the giant fields of monocultures that surround us today, but instead brings about oversized vegetables.
With absurdity and humour, New Farmer questions the dominant narrative of the Green Revolution and aims to highlight our oversimplification of nature, inviting viewers to take a critical look at our place within the biosphere and the ripple effects of our actions.
Self-Published
English
14.8 × 21 cm
40 pages + 1 insert
2024
New Farmer pretends to be a collection of documentary photographs published by an agribusiness in the 1960s to celebrate the success of the Green Agricultural Revolution.
As the narrative unfolds, the images start testing the viewer, hovering just slightly beyond believability until finally turning absurd. They are not the early colour photographs they claim to be, but AI-generated images. The story itself is also made up: This alternative version doesn’t end in the giant fields of monocultures that surround us today, but instead brings about oversized vegetables.
With absurdity and humour, New Farmer questions the dominant narrative of the Green Revolution and aims to highlight our oversimplification of nature, inviting viewers to take a critical look at our place within the biosphere and the ripple effects of our actions.
Self-Published
English
14.8 × 21 cm
40 pages + 1 insert
2024
New Farmer pretends to be a collection of documentary photographs published by an agribusiness in the 1960s to celebrate the success of the Green Agricultural Revolution.
As the narrative unfolds, the images start testing the viewer, hovering just slightly beyond believability until finally turning absurd. They are not the early colour photographs they claim to be, but AI-generated images. The story itself is also made up: This alternative version doesn’t end in the giant fields of monocultures that surround us today, but instead brings about oversized vegetables.
With absurdity and humour, New Farmer questions the dominant narrative of the Green Revolution and aims to highlight our oversimplification of nature, inviting viewers to take a critical look at our place within the biosphere and the ripple effects of our actions.
Self-Published
English
14.8 × 21 cm
40 pages + 1 insert
2024
